Similar to building your company’s brand, your workplace reputation can make or break your company. It is something that is reviewed and looked at by not only your current workers, but job candidates as well.
Culture has become very important to candidates today, therefore, they are spending more time looking for reviews and information from the current employees at your company. This makes it important that you take the necessary steps to building your workplace reputation.
- It is important that you listen. Listen to your current employees and take action. This will give your employees a sense of belonging and feel like they are important to the company and its overall goal. When they feel like part of the company and that they matter, they are more willing to say positive things about the company.
- Dedicate the time necessary to online activities. This may include answering questions on social media, posting blog articles, and more. Every job candidate today will search online for reviews and comments; therefore, it is important that you know what is out there. Give them positive information to read.
- Culture and reputation seem to go hand and hand, therefore, define what type of culture you are trying to accomplish and what you want to be known for. Do activities that support your culture, and make sure that your culture is shown – online, during interviews, job fairs, in the community, etc.
- Most companies will always have some sort of negative feedback to deal with – make sure you deal with it. Do not ignore it or try to sweep it under the rug. It is best that you tackle it head on and if it is a mistake or something that the company did, own it! Honest is appreciated more than what you did to fix the issue!
Building your workplace reputation is not hard, but can have incredible benefits when done correctly. Similar to your culture, it is important that you work at it every day.
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